Defensibility in AI Products

Hi 👋

Welcome to another edition of the Growth Catalyst Newsletter. I wanted to cover one of the most important aspect of building AI products this week — defensibility. With thousands of AI products launching every month, defensibility will determine which ones will survive.

To cover this topic, creating a video around it seemed like an apt way to do it. It talks about

• Why defensibility is important to think about in AI products?

• Thin vs Thick Wrappers

• Attributes of thin wrappers and why they are weakly defensible

• Attributes of thick wrappers and why they are strongly defensibly

• What to do if you are building a thin wrappers?

• Where does thin wrapper succeeds?

Go through the video and like/comment if you found this useful.

Free Session on Product Growth

I have another 2-hour session on Product Growth coming up tomorrow, 11 AM IST. Around 300+ folks have registered for it. You can check and register here if the topic interests you — https://lu.ma/rw0aqbp2

Last but now the least,

The 2nd Cohort of Product Sense and Strategy is Here!

Brimming with all the love we have gotten so far, the 2nd cohort of Product Sense and Strategy would commence on 17th August :)

The program is explicitly for experienced PMs and founders. It would be the last live cohort on the topic this year.

We have received highest applications ever for this cohort. The final shortlist goes out this weekend along with details around next steps.

We have 25% spots left, so this would be a good time to apply! If you aren't applying, tell a friend who will appreciate it.

Apply here — https://9y9647f1j0n.typeform.com/to/F7juz3PJ

Check the program here — https://www.pmcurve.com/product-sense-for-pms-and-entrepreneurs

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This would be all for the week. Thank you for reading and see you next time,

Deepak