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I just want to say thanks to share this blog.

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What is the different between personas and personalised.

Say I have 5 personas of clients . How do i have different personalised content for these 5

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Deepak, Can you please elaborate on what is the level of similarity or difference that must exist to categorize users into two personas? Say for e.g. if 2 sets of users have similar demography and principal benefits sought, can we consider them a single persona or we need more similarities between them?

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