Another growth loop which is interesting is making your product ultra-visible and distinctive - example Bounce scooters / Airpods / sent by Superhuman. You acquire a user, user uses it in front of many others, others find out and enter a growth funnel.
Disagree on growth loops being relevant only for tech online businesses. Offline/Brick and Mortal have the most basic and the most important 'word of mouth' loop. And an offline to online to offline growth loops can also be created.
The growth loops, even the word of mouth for offline businesses are limited by geography, which means a very limited # of cycles. Add to that the friction of accessing it, i.e. going to the place. Contrary to that, online businesses have high scalability when it comes to growth loops. That's why I mentioned a lot of offline businesses don't have these loops. Offline -> online -> offline builds loops through online channels like WhatsApp, so I wouldn't classify them in this category. Changing the text from "don't have" to "limited". Thanks for the suggestion 😊🙏🏻
Another growth loop which is interesting is making your product ultra-visible and distinctive - example Bounce scooters / Airpods / sent by Superhuman. You acquire a user, user uses it in front of many others, others find out and enter a growth funnel.
Disagree on growth loops being relevant only for tech online businesses. Offline/Brick and Mortal have the most basic and the most important 'word of mouth' loop. And an offline to online to offline growth loops can also be created.
The growth loops, even the word of mouth for offline businesses are limited by geography, which means a very limited # of cycles. Add to that the friction of accessing it, i.e. going to the place. Contrary to that, online businesses have high scalability when it comes to growth loops. That's why I mentioned a lot of offline businesses don't have these loops. Offline -> online -> offline builds loops through online channels like WhatsApp, so I wouldn't classify them in this category. Changing the text from "don't have" to "limited". Thanks for the suggestion 😊🙏🏻
Great article