Another growth loop which is interesting is making your product ultra-visible and distinctive - example Bounce scooters / Airpods / sent by Superhuman. You acquire a user, user uses it in front of many others, others find out and enter a growth funnel.
Disagree on growth loops being relevant only for tech online businesses. Offline/Brick and Mortal have the most basic and the most important 'word of mouth' loop. And an offline to online to offline growth loops can also be created.
Another growth loop which is interesting is making your product ultra-visible and distinctive - example Bounce scooters / Airpods / sent by Superhuman. You acquire a user, user uses it in front of many others, others find out and enter a growth funnel.
Great article
Disagree on growth loops being relevant only for tech online businesses. Offline/Brick and Mortal have the most basic and the most important 'word of mouth' loop. And an offline to online to offline growth loops can also be created.