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How to Engage Users Through Gamification

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A weekly newsletter about building and growing products. In the past, I wrote the bestseller 'Tech Simplified for PMs' and built/led product teams.
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Product Growth Series

How to Engage Users Through Gamification

Issue 13

Deepak Singh, pmcurve.com
Jul 18, 2020
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How to Engage Users Through Gamification

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Hello, and Welcome! Recently I did a session on how to engage your users through gamification in Seamless Asia conference.

Checkout the other posts that I have written if you haven’t

  1. Understanding Positioning Through a Practical Lens

  2. How to Craft Your Product Positioning : Framework and Examples

  3. 5 Golden Rules of Positioning with Case Studies

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If you aren’t familiar with the newsletter and online sessions, you can read about it here

Off to the topic at hand :)


In this session, I talk about how gamification has changed e-commerce landscape in China and how other apps are also using it.

I also share a framework on how to build gamification in your product.

The session is useful for PMs, Founders, Marketers.

The powerpoint is available here - powerpoint link

Subscribe to growth catalyst to receive regular weekly posts on product and growth strategy.

Sincerely,

Deepak

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How to Engage Users Through Gamification

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Atul Agrawal
Writes Atul’s Newsletter
Jul 30, 2020

Great article, Deepak. Some good insights.

For interested readers, this video from Yu-Kai Chou is a must watch- https://www.youtube.com/watch?time_continue=2&v=u4acIpWrnzo&feature=emb_logo

His book 'Actionable Gamification' is a good read.

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