Mastering A/B Testing, and Next Cohort Announcement of Product-led Growth
Good morning,
The Product-led Growth course (for PMs and Founders) that I teach on weekends is now 180+ alumni strong. It started 8 months back and has gotten a lot of love from the PM community.
The next cohort is going to start on October 28th. You can learn more about the course and cohort here —
https://www.pmcurve.com/
Read testimonials and decide for yourself — https://testimonial.to/deepak-singh/all
On to the next thing — I recently conducted a live session on mastering experimentation where I covered how to answer these questions effectively
Do you really need a/b testing in your team?
What are the necessary conditions that have to be true for experimentation program to succeed in your company?
What matters more - small or large experiments?
What are the key concepts you need to know to run and manage lifecycle of an experiment?
What are the common mistakes that people make in doing A/B tests?
Here are some interesting bits from the session
Which evidence matters, which doesn’t?
A small change can cast a very large shadow
On Calculating P-Value
On Mistakes in Experimentation
What all can you test?
Video and Slides
You can find the recording of the session and slides here
Recorded session
Slides link
Hope you get value from this session, and don’t forget to check the Growth course —
Regards,
Deepak