Great article as always Deepak. Always a pleasure to read them.
I'm curious to know. It all comes down to what questions does one asks, how they ask and to whom they ask, right? This can give us a user's stated preferences. We can then apply the Observe part from Ask-Observe framework in conjunction with this, to learn actual/hidden preferences as well.
Incredible insight Deepak.
Sorry for delay.Too tied up in obvious engagement.But I had in mind to surely read your crafty work.