BranchOut is a famous cautionary tale, thanks for covering. One suggestion for the article would be to explore one more dimension of Quick ratio = (new+resurrected)/churned users and how low/high quick ratios affect retention (when product goes through typical early->growth->maturity phases)
How did you calculate the M12 MAU numbers?. It doesn’t seem to match mine
So true. Retention is the least glorified funnel stage for the results it can bring in
BranchOut is a famous cautionary tale, thanks for covering. One suggestion for the article would be to explore one more dimension of Quick ratio = (new+resurrected)/churned users and how low/high quick ratios affect retention (when product goes through typical early->growth->maturity phases)
Great Article Deepak. Thank you
good post Deepak. One correction: the CEO was Rick Marini and not Martini.